A/B Test: POSKAI AI vs. Experienced Sales Manager. Who Wins in Cold Calling?

TL;DR: In cold calling, a human makes 50-80 calls per day, while POSKAI AI makes over 500+. A human sales manager costs €2100-3500/month, while POSKAI fixed pricing starts from €500/month. Although an experienced salesperson is better at closing complex deals, AI excels in initial contact filtering and qualification, reducing call costs by 4-7 times and passing on only warm leads.

Cold Calling Today: Why the Traditional Model No Longer Works?

Every B2B business owner, sales director, or logistics manager knows this pain: finding a good salesperson willing to do cold calls is practically an impossible mission. And even if you find one, they burn out very quickly.

In the Lithuanian market, the situation is even more complex. Companies hire rookies, so-called SDRs (Sales Development Representatives), hoping they will learn the art of sales. However, the reality is harsh:

• Human Factor: A rookie is afraid to call, their voice shakes, and they don't know how to respond to objections.
• Burnout: After 50 rejections a day, motivation drops to zero.
• Cost: Even the poorest results cost the business thousands of euros every month.

To find out the most effective way to conduct active sales in 2026, we conducted a comprehensive A/B test: how does a traditional human manager compare to the POSKAI AI voice engine?

A/B Test: Productivity and Call Volumes

Human Limits: Physics and Psychology

At best, a highly motivated and experienced salesperson can make about 60-80 calls during an 8-hour workday. And that's the maximum. It takes time to prepare, read about the client, enter data into CRM, drink coffee, and, finally, recover after an unpleasant conversation.

• Meaningful Conversations: Out of those 80 calls, only about 15-20 people are successfully reached.
• Wasted Time: More than 60% of the time is spent listening to busy signals, voicemails, or waiting for the client to answer.

POSKAI Capabilities: Enterprise Scale in One Day

Meanwhile, POSKAI AI is not bound by physical limitations.

• 500+ Calls Simultaneously: The POSKAI system can make hundreds of calls at once. This means that a database that a human would call for a month can be processed by POSKAI in half a day.
• Zero "Dead Time": The POSKAI AI system recognizes voicemail, automatically hangs up, and calls the next client without any pause.
• Consistent Quality: The 500th call will sound just as enthusiastic, professional, and confident as the first. No emotional fluctuations, fatigue, or anger after a client responds rudely.

"Artificial intelligence doesn't take away your salespeople's jobs. It takes over the part of the job that your best employees shouldn't be doing anyway. Let people close deals, and let POSKAI AI find opportunities."

A/B Test: Cost Structure and ROI (Return on Investment)

Let's move on to what business owners care about most – the numbers. How much does it actually cost to maintain a sales manager compared to a technological solution?

The True Cost of a Human Sales Manager in Lithuania

Even if you pay a "modest" €1200 net salary, the true cost of an employee for a business is much higher:

• Salary and Taxes: With all social security taxes, this amounts to over €2100/month.
• Infrastructure and Equipment: Computer, phone, good headphones, desk, office coffee (~€200/month).
• Software: CRM license, calling tools, database access (~€100/month).
• Invisible Costs: Vacations (20 days a year), sick leave, time spent in training.

The real budget for an average (not even the best) SDR in Lithuania is €2100 - €3500 per month. And this is an optimistic scenario. If we include the time your HR department spends searching for new talent, conducting selections, and onboarding them, replacing one SDR costs thousands of euros. In Lithuania, employee turnover in cold sales positions reaches as high as 30-40% per year. This means that every time you lose an employee, you lose not only money but also valuable time during which calls are not made at all.

POSKAI Pricing Advantage

The POSKAI platform provides a fully managed service with no hidden fees.

• Pricing starts from €500/month. This is a fixed fee.
• No Traps: Competitors, especially foreign platforms, often use per-minute pricing, which is an absolute budget killer. With them, you pay for silence, voicemail, and unanswered calls. The POSKAI model is result-oriented, not minute-counting.
• Full Package: For this price, you get POSKAI AI, voice technology, telephony, analytics, and, most importantly, infrastructure support specifically designed for the Lithuanian market.

Read our detailed AI cold calling pricing comparison to learn more about how to avoid hidden fees from foreign providers.

A/B Test: Conversation Quality and Conversion

There's a myth that robots sound unnatural, so people immediately hang up. This myth is true if we're talking about traditional and outdated text-to-speech (TTS) systems. But POSKAI uses completely different technology – direct audio technology, with a response time faster than 500 milliseconds.

Emotion vs. Consistency

Humans have an advantage in empathy. If a client is talking about a complex business problem, an experienced salesperson can adapt. However:

• Humans Make Mistakes: They can forget an important product feature, get confused about prices, or simply give up after hearing the first "no."
• POSKAI Engine Does Not Make Mistakes: POSKAI systems are trained on your best sales scripts. They ask the right questions in the right order. If a client says "too expensive," POSKAI AI automatically moves to ROI argumentation as planned.

The Power of Multilingualism

Here begins the real magic. Let's say you are a logistics company looking for clients in Germany. Where in Lithuania would you find an employee who can make cold calls in German fluently, without an accent, at an affordable salary?

• Human: Usually limited to Lithuanian and English.
• POSKAI: Automatically recognizes the caller's language and switches it in real-time. A German answers – we speak German. A Spaniard answers – we speak Spanish. This opens up entirely new markets without any additional hiring costs.

Why POSKAI, Not Foreign "SaaS" Platforms?

When conducting an A/B test, a common question arises: why not use cheap US platforms? The answer lies in data security and architecture.

1. Data Residency and GDPR

The European Union's General Data Protection Regulation (GDPR) and the EU AI Act require personal data to be processed with extreme rigor.

Foreign platforms (US) send all your customer data, phone numbers, and call recordings to American servers. This is a direct violation of GDPR, for which YOU, not the provider, face fines.

POSKAI is a system developed in Lithuania. 100% of your data remains within the European Union.

2. Per-Client Isolation (Security Standard)

Other platforms operate on a "shared" model – thousands of clients use a single database. If a security vulnerability occurs, everyone's data is leaked.

POSKAI operates differently: each client receives an isolated infrastructure. Your calls, your customer base, and your analytics are completely separate from others. This is an architectural difference that guarantees peace of mind for your IT security manager.

Read more about this in our article: How POSKAI Infrastructure and Security Work.

A/B Test: Results Table

To make everything even clearer, here is a direct comparison.

Human + POSKAI = An Unbeatable Tandem

The A/B test showed that we don't have to talk about AI "throwing" people out of work. On the contrary. POSKAI replaces the part of sales that is most exhausting – cold contacts and the initial rejection.

When the POSKAI voice engine calls 500 people, filters out 450 negative responses, and qualifies 50 potential clients, your experienced (and expensive) human salesperson takes over only those 50 warm leads.

This way, your company's conversion rates skyrocket. Salespeople are happy because they don't have to make cold calls. Managers are happy because ROI increases several times over. Learn more about how this tandem is applied in the B2B Sales Sector.

Also, if you are considering alternatives, check out our comparison with the AInora platform, where we reveal the differences in voice technologies in detail.

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Frequently Asked Questions

Who wins in cold calling – a human or POSKAI AI?

POSKAI AI wins up to the deal-closing stage. The system can make hundreds of times more calls, never gets tired, consistently follows the script, and always recognizes client language. Human strength becomes apparent only in the final deal-closing stage when POSKAI AI passes on an "warmed-up" lead.

How much does it cost to automate sales with POSKAI?

POSKAI platform pricing starts from €500/month. This is a fully managed service with a fixed fee, without any hidden costs or dangerous "per-minute" traps, which foreign and some local providers apply.

Can POSKAI AI really replace an SDR manager?

Yes, POSKAI fully takes over the initial role of an SDR (Sales Development Representative) – cold calling and contact qualification. This allows your salespeople to become "Closers" and focus solely on closing deals.

How is data security ensured when calling Lithuanian clients?

All POSKAI clients receive a completely isolated infrastructure. Unlike other SaaS platforms, your data does not mingle with other companies' data. Furthermore, everything is stored exclusively within the European Union, guaranteeing 100% GDPR and EU AI Act compliance.