Hundreds of calls a day. Dozens of voicemails. Beeping phones and only a few percent of real, live conversations. Your sales team, for whom you pay thousands of euros every month, is burning their most valuable and productive time on mechanical, repetitive work.
Naturally, business leaders turn to AI assistants. AI cold calling sounds like a perfect solution: a system that doesn't get tired, works 24/7, never loses motivation, and can communicate fluently in Lithuanian. However, as soon as you start looking for solutions and inquiring about prices, the market greets you with absolute chaos. In one place, you see an advertisement for "$0.07 per minute," in another, a monthly fee of €2000 is requested, and a third demands thousands in one-time setup fees.
So what is the truth? How much do AI voice assistants really cost in Lithuania, and why are the prices advertised by foreign giants usually just the tip of the iceberg? In this comprehensive guide, we will unravel AI calling pricing models, expose the traps of per-minute pricing, and show why POSKAI has chosen a completely transparent collaboration model.
How much does a human (SDR) vs. an AI assistant cost?
Before talking about the prices of AI technologies, we need to understand the baseline. How much does it cost to make sales calls the traditional way? If you are a business leader, these numbers will be painfully familiar to you.
The average B2B Sales Development Representative (SDR) in Lithuania costs a company dearly. And we are not just talking about the "take-home" salary.
- Salary and taxes: Even if you pay a modest €1200 net salary, with all employer taxes (Sodra, GPM, etc.), this person costs your company about €2100 per month. If you hire an experienced professional – the cost easily exceeds €3500.
- Workplace and equipment: Computer, good headphones, ergonomic chair, and desk.
- Software: CRM license (Pipedrive, HubSpot), calling tools, contact search databases. This adds about €150-300 per month per workstation.
- Training and adaptation: A new employee needs 2-3 months to start bringing real value. During this time, you pay them a full salary.
- Human factor: Illnesses, vacations, burnout. B2B cold calling is one of the toughest jobs, so employee turnover in this position is enormous. When a manager leaves, you start all over again.
Physical capacity: A good, motivated person can make about 50-80 calls per day. Of these, perhaps 10 will be answered, and a full conversation will be had with 2-3 potential clients. The majority of their day is spent waiting for someone to pick up the phone.
AI assistant capacity: A POSKAI AI assistant can make 500, 1000, or even 5000 calls per day. It filters out voicemails, busy numbers, and unanswered calls. It transfers only those contacts to your live salesperson who are interested and ready to talk about budget or solutions.
“Artificial intelligence does not take away your salespeople's jobs. It takes over the part of the job that your best employees shouldn't be doing anyway. Your people should be selling, not acting as live telephone switchboards.”
The biggest secret: Why is per-minute pricing a trap?
If you've looked into US or global AI platforms (such as Bland AI, Retell AI, Vapi), you've probably noticed that they all use per-minute pricing. Most often, you see catchy slogans: "Only $0.07 per minute!"
That sounds incredibly cheap. However, this price is a carefully constructed illusion. Let's dissect why the "pay-per-minute" model is the biggest trap in the AI calling market.
1. Advertising vs. Reality (How "Vapi" and "Retell" work)
When a foreign provider advertises a $0.07/min price, they usually refer only to their platform (framework) fee. This is not the final price you will pay. For POSKAI AI to make a call, you need to combine several different components, for which you will pray separately:
- Platform fee: ~0.05 $ - 0.11 $ / min.
- AI brains (LLM): For the assistant to be smart, you need to connect an external model (paid for consumed tokens). This adds another ~0.03 $ - 0.08 $ / min, depending on the complexity of the conversation.
- Telephony connection (e.g., Twilio): Platforms do not give you phone numbers or connectivity. You have to create a connection provider account yourself and connect it to the POSKAI AI. This adds another ~0.02 $ - 0.05 $ / min.
- Voice synthesis and recognition: Some platforms charge separately for audio transcription.
Final result: Your advertised $0.07 becomes a real $0.15 - $0.33 for every minute. And that's a completely different math, especially if you plan to make tens of thousands of calls.
2. You pay for silence, beeping, and voicemail
This is the most painful aspect of per-minute pricing, which customers only find out about after receiving their first bill. When POSKAI AI calls a potential client, the minute counter starts ticking not when the client says "Hello." The counter ticks from the moment the connection is established.
The phone beeps for 15 seconds? You pay. Voicemail picked up and POSKAI AI listens to the greeting for 10 seconds? You pay. The client answered and hung up after 5 seconds? You paid for the entire connection and attempt time. In cold calling, more than 70% of the time is just empty, unproductive beeping. Platforms with per-minute pricing reap huge profits simply because your system is trying to call into thin air.
3. Subscriptions without any minutes (The "Bland AI" trap)
Some service providers offer monthly subscriptions that look attractive. However, delving into the fine print reveals an absurd truth: the subscription fee does not include any conversation minutes.
For example, you pay a solid monthly fee for platform access, and then you are charged for EVERY minute separately. Moreover, some platforms even apply fixed fees for absolutely every call – regardless of whether it was successful or if the number no longer exists. If you import a list of 5000 contacts, of which 1000 numbers are inactive, you will still pay for 1000 attempts to call nowhere.
| Platform | Advertised price | True hidden cost | Pays for unanswered? |
|---|---|---|---|
| Retell AI | 0.07 $ / min | 0.14 $ - 0.18 $ / min (with POSKAI AI and connection) | Yes (counts connection time) |
| Vapi | From 0.05 $ / min | 0.23 $ - 0.33 $ / min (tiered structure) | Yes (counts connection time) |
| Bland AI | 0.11 $ / min | Monthly fee + per-minute fee + fee for unsuccessful calls | Yes (even for non-existent numbers) |
| POSKAI | Transparent Plan | From 500 € / month. All-inclusive. | NO. Unanswered calls are free. |
POSKAI Pricing: Why "All-Inclusive" changes the game rules?
Seeing the chaos and opacity in the market, we created POSKAI with one main rule: a business leader must know exactly how much the result will cost them in advance. Our business model is oriented not towards developers or programmers (like many foreign tools), but towards real businesses that need a solution here and now.
POSKAI does not apply per-minute pricing. We do not penalize you for a client not picking up the phone. We offer plans starting from 500 €/month, which include absolutely everything needed for a successful sales campaign.
What does "All-inclusive" mean?
When you choose POSKAI, your monthly fee includes:
- POSKAI AI platform: Our smart voice engine that makes decisions, analyzes client responses, and naturally leads the conversation.
- Direct audio technology: We do not use archaic, robotic text-to-speech systems. POSKAI's direct audio technology allows the assistant to speak with emotion, react without delays, and adapt to the caller's tone.
- Telephony and local numbers: You do not need to sign contracts with communication providers. We provide Lithuanian (+370) or other European country phone numbers. All call costs to operators are our responsibility.
- Your private assistant: We design and train the POSKAI AI assistant specifically for your business. You don't need to learn to program or configure systems – we do everything for you.
- NO charge for silence: If the client doesn't answer, hangs up within the first few seconds, or the number is incorrect – it costs you nothing. You only use your plan limit when a real, longer-than-30-second conversation with a real person occurs.
B2B Call Cost: Is €500 per month a lot?
At first glance, an POSKAI AI service might seem like just another line item in expenses. However, let's look at it from another perspective – let's calculate the cost of one qualified lead.
Suppose you have a logistics or transport company looking for new forwarding partners, or a SaaS platform that needs to contact new companies daily. You choose the POSKAI Pilot plan, which costs about €1500 per month. For this amount, you get about 500 successful, completed long conversations (not attempts to connect, but real conversations).
From 500 quality conversations (where the POSKAI AI assistant introduced itself, understood the client's needs, and explained your services), a completely realistic conversion in the B2B sector is 10-15%. This means that per month you generate about 50-75 "warm" contacts who ask for more information, want a personal meeting, or are waiting for a commercial offer.
Dividing €1500 by 60 warm contacts, one highly qualified, sales-ready client cost your company just €25. No traditional digital marketing (Google Ads, LinkedIn ads) will offer you such ROI (return on investment) for a B2B client whose contacts have already been qualified by an assistant.
“Don't pour money into call minutes. Invest in meetings. If your POSKAI AI platform demands payment for listening to a client's voicemail 10 times, you are not partners. You are their ATM.”
Hidden legal and infrastructure costs
Pricing is not just the bill at the end of the month. It's also risk management. When Lithuanian or European companies try to "cobble together" POSKAI AI solutions using developer tools designed for the US market, they face a gigantic hidden cost – the BDAR (GDPR) infringement risk.
The most popular foreign POSKAI AI platforms send your client's voice data and phone numbers to servers in the United States. Often, this is done without any data encryption compliant with European Union standards or a clear user consent protocol. If your developed (or agency-sold) system leaks this data, the responsibility and fines (which can reach millions of euros) will fall directly on your company.
The POSKAI platform was created primarily with the European market and data protection in mind. All our client data, conversation recordings, and transcriptions never leave the territory of the European Union. Our system automatically handles Do Not Call (DNC) requests and operates according to the strictest BDAR requirements. You don't need to hire a team of lawyers and programmers to ensure compliance – POSKAI legally guarantees it.
Why does the Lithuanian market need Lithuanian AI?
There's another reason why standard foreign solutions become very expensive when trying to adapt them to the local market: they simply don't speak Lithuanian. Yes, they can use an automatic translator, but the result sounds as if a broken robot with a strong American accent is talking to the client. Such calls have zero conversion and only harm the company's reputation.
POSKAI AI is trained to communicate freely, naturally, and without an accent in Lithuanian. It understands the nuances of our language, inflections, conjugation, and local context. We do not use superficial "text-to-speech" translations. Our infrastructure allows us to create a real salesperson's experience on the client's phone. And if you want to expand into other markets – POSKAI AI also communicates fluently in German, Polish, Latvian, or English, allowing your business to find clients abroad without the need to hire multilingual staff.
Summary: How to choose correctly?
When choosing an POSKAI AI voice assistant for your B2B sales campaigns, ask providers three essential questions:
- Will I pay for the time the phone beeps and the client doesn't answer?
- Is the platform fee final, or will I have to pay separately for POSKAI AI models and phone numbers?
- Are the system and my client data stored in the European Union, in compliance with BDAR?
If the answer to even one is unfavorable to you, you are looking not at a final solution, but at a semi-finished product that will require not only more money but also your IT team's time.
Sales are too important a process to entrust to unclear per-minute calculators. Choose a partner who offers clarity. Choose a solution where everything is taken care of – from servers to voice intonation. The POSKAI platform provides peace of mind and results from day one.