Is it legal to use AI for calls in Lithuania?
Yes, using artificial intelligence for business calls in Lithuania is entirely legal, but only if you adhere to the strict legal acts of the European Union and the Republic of Lithuania. The main laws regulating this area are the European Union's General Data Protection Regulation (GDPR) and the new EU Artificial Intelligence Act (Regulation 2024/1689). To avoid legal issues, it is mandatory to ensure transparency, personal data security, and obtain proper consents.
Technology is evolving faster than businesses can grasp its legal implications. In Lithuania, more and more companies – from logistics firms to medical clinics – are starting to use AI assistants to automate repetitive calls. One of the biggest mistakes business owners make is blindly implementing American platforms or tools created by cheap, individual programmers, completely ignoring legal responsibility.
It's important to understand one fact: the creator of the technology in the US or a freelance programmer from the internet is not accountable before the law – you, the company manager or owner, are. If an AI platform processes personal data improperly, fines from the State Data Protection Inspectorate (VDAI) can reach you. In this article, we will discuss in detail what you need to know and how the POSKAI platform helps to completely eliminate this risk.
The European Union AI Act and Transparency Requirements
The EU Artificial Intelligence Act, adopted in 2024, introduced entirely new standards for AI systems interacting with humans. The main rule applicable to AI calls is very clear: a person must know that they are speaking with artificial intelligence.
This means that your company's AI assistant cannot pretend to be a live employee. Although technologies such as POSKAI's real-time audio technology allow for the creation of astonishingly natural, human-like voice sound with all its intonations and pauses, concealing the assistant's nature is strictly prohibited.
How does this work in practice with POSKAI?
We, the POSKAI team, have made transparency a standard of our platform. Every conversation begins with a clear indication:
“Hello, I am calling from [Company Name]. I am a POSKAI artificial intelligence assistant. I am calling to clarify tomorrow's delivery time...”
And what happens when a client directly asks: “Are you a robot?” Traditional, cheap systems often get confused or try to evade the question. POSKAI AI has a strictly coded honest answer policy. Our assistant will respond: “Yes, I am an artificial intelligence from the POSKAI system, designed to help you get answers faster. How can I assist you?”
From years of sales experience, we know that Lithuanian business representatives, logistics managers, and consumers value honesty. Knowing that they are speaking with a highly advanced assistant who can check warehouse stock or book an appointment in a second often causes positive surprise rather than rejection. Any attempt to deceive a client violates not only the law but also fundamental business trust.
GDPR Requirements for Automated Calls
The General Data Protection Regulation (GDPR) is another crucial legal barrier. When your AI assistant makes calls to clients (outbound calls) or receives calls from them (inbound calls), it processes personal data: phone numbers, names, order information, and sometimes sensitive health or financial data.
Most AI call solutions on the market – especially those offered by global players or enthusiast programmers – leave this responsibility to the company itself. If a company purchases such a "custom" service and hosts it on unreliable servers, in the event of a data breach, fines can reach up to 20 million euros or up to 4% of the company's annual global turnover. Furthermore, it is mandatory to notify the VDAI within 72 hours.
Why do US platforms pose a threat to your business?
American platforms often route audio and transcripts through servers located outside the European Union. This is a direct violation of GDPR, unless you have extremely complex legal agreements with your clients allowing their data to be exported to third countries. A Lithuanian transport or dental company simply cannot and does not want to manage this.
POSKAI Compliance: Why We Are the Safest Platform on the Market
POSKAI is not just another application. It is an infrastructure specifically designed for the European and Lithuanian markets. Data security is not an afterthought for us – it is a fundamental architectural element of our POSKAI platform.
- EU Data Residency: All voice recordings, transcriptions, and client data are stored exclusively on servers located within the European Union territory. Zero bits leave the EU space.
- End-to-End Encryption (E2E): All calls made and data generated are automatically encrypted. Neither we nor third parties have access – only authorized personnel from your company.
- Prompt Injection Protection: Our POSKAI AI models are isolated and protected from malicious attempts to extract other clients' information or force the system to say what it shouldn't.
- Full Responsibility Assumption: We act as your Data Processor under GDPR, signing a standardized Data Processing Agreement (DPA) with each client. We provide a continuously maintained system and take on all the headaches associated with infrastructure security.
American Systems and "Custom" Developers vs. POSKAI
In the market, cases often arise where companies try to save money or use tools not adapted to our region. Let's look at the real situation and what risks Lithuanian businesses face.
| Criterion | POSKAI Platform | US / Global Competitors | One-off "Custom" Tools |
|---|---|---|---|
| Server Location | Strictly within EU borders | US and other continents (GDPR risk) | Unclear (often personal servers) |
| Security Updates | Continuous, included in price | Depends on plan | None (developer hands over and disappears) |
| Lithuanian Language Quality | Perfect, adapted to local market | Robotic, broken translation | Depends on cheap tools used |
| Legal DPA Agreement | Yes, standardized according to EU law | Difficult to enforce, adapted for US | Usually non-existent |
| Price | From €500/month all-inclusive | Hidden fees, price per minute | Large one-time sum without support |
What Must a Legal AI Calling Platform Have?
If you are choosing an AI partner for your business, never rely solely on promises that "the technology works." Technology works for many today, but security and compliance with legal acts are what separate professional partners from startup toys.
The contract with the platform provider must clearly define personal data storage terms, the right to data erasure ("right to be forgotten"), data encryption methods, and a clear distribution of responsibilities. If competitors, such as "AInora" or foreign platforms, do not talk about GDPR compliance and do not emphasize how exactly they protect your data – that is a huge red flag. When we talk about client phone numbers and call recordings, there can be no "grey areas."
A company director or sales manager does not have time to delve into cybersecurity technicalities. You need a solution that makes 500 calls a day and generates profit, not new legal problems. POSKAI is designed precisely to ensure such peace of mind – we take care of servers, encryption, and compliance, while you can focus on sales.