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Sales Automation

AI vs SDR (Sales Development Representative): The Real Math and Hidden Costs

Why hiring a traditional Sales Development Representative (SDR) for €4,500/month hinders your company's growth. Discover how the POSKAI platform changes the game, starting from €500/month.

POSKAI · 2026-05-05 · Reading time: 10 min.

Sales Automation

AI vs SDR: The Real Math and Hidden Costs of Sales Representatives

Why hiring a traditional Sales Development Representative (SDR) for over €4,500 per month has become a luxury that directly hinders your company's growth.

POSKAI · 2026-05-04

AI vs SDR: The Real Math and Hidden Costs of Sales Representatives

What is the true cost of a Sales Development Representative (SDR) in Lithuania?

The full cost of maintaining an entry-level Sales Development Representative (SDR) in Lithuania exceeds €4,500 per month when we add a €2,700 salary, a €1,800 tax burden, and the costs of essential workplace tools.

If you are a business owner or sales director, these figures are likely not new to you. You are well aware that acquiring new clients is essential for business growth in the B2B sector, and this requires proactive communication – outbound cold calling. You place an advertisement, find an enthusiastic candidate, and agree on a €2,700 salary fund (base plus commission). However, this is only the initial investment.

After adding all state taxes (Sodra, personal income tax), employer expenses inflate by another €1,800. Ultimately, we are talking about a round sum of €4,500 each month for one employee whose primary and sole job is to sit by the phone, call from a cold database, and hope to find a client willing to meet.

Now compare this with the POSKAI solution. The POSKAI platform, designed to perform identical and often much more effective outbound calling work, starts from €500 per month. For less than one-tenth the cost of a traditional employee, you get a system that works flawlessly from day one. No recruitment. No commission negotiations. No unexpected sick leaves. This is an undeniable financial advantage that is changing how Lithuanian businesses manage sales.

Why can a human perform only 20 minutes of useful work per day?

A human spends most of the day listening to phone ringing tones, voicemail messages, and manually entering data into the system, so the actual and productive conversation time with a client amounts to only about 20 minutes.

This paradox is the biggest secret of traditional sales teams. It is estimated that an average sales representative makes between 50 and 80 calls per day. At first glance, this sounds like an intense workday. However, let's look at these numbers more closely.

Out of 80 calls, at least 60 will result in the client simply not answering. Your highly paid employee will spend hours sitting and listening to the "beep-beep-beep" signal. Another 10 calls will go to voicemail or be rejected after the first sentence with the phrase "I'm busy, call back later." In reality, only a few meaningful conversations occur throughout the workday. The employee wastes all the remaining time digitizing results: opening the CRM system, taking notes, planning follow-up calls, and trying to regain emotional motivation after a series of rejections.

Meanwhile, POSKAI AI operates with 100% efficiency. The POSKAI platform can make hundreds of calls simultaneously. The POSKAI voice engine doesn't get tired waiting for a client to answer. If a contact is unreachable – the system instantly registers it in the database and moves to the next. If a client answers but asks to call back tomorrow at 2 PM – POSKAI precisely schedules and performs this without any human intervention.

Software costs you will no longer need

By implementing the POSKAI platform, companies save hundreds of euros by eliminating additional dialing systems, analytics tools, and telephony subscriptions, as POSKAI provides everything in one package.

A modern sales manager does not work with a simple desk phone. To be even somewhat effective, the company must buy expensive tools for them:

  • Virtual telephony and recording storage (VoIP platforms): from €50 to €100 per month.
  • Automatic dialing systems (Power/Auto dialers): from €100 to €250 per month.
  • Call transcription and quality monitoring tools: another €50-100 per month.

This means that in addition to the previously discussed €4,500, you add another approximately €300 per month just for tools. And guess what? POSKAI offers all of this immediately. For a starting price of from €500/month, you get integrated telephony, communication costs, a smart voice engine, full analytics, and natural artificial intelligence that works without any hidden fees or "additional components." Our philosophy is simple: businesses should not pay for a pile of technology; businesses should pay for results.

Costs / Parameters Traditional SDR (Human) POSKAI Platform
Full monthly cost ~€4,500 (with taxes) From €500/month
Software costs Additional ~€300/month (CRM, Dialer) €0 (All-inclusive)
Useful conversation time ~20 minutes per day 24/7 (No waiting)
Call volume 50-80 calls per day 500+ calls (simultaneously)
Employee turnover and training High risk, lost time No risk, memory is perfect
Foreign languages 1 language (foreign languages are expensive) Multilingual without any additional cost

What are the hidden risks of hiring employees?

The biggest hidden cost is enormous employee turnover – the average cold calling sales manager works for only a few months, and the company loses time and thousands of euros on training and adaptation.

Let's be honest: no one dreams of working as a cold calling salesperson their entire life. It is an exhausting, monotonous, and psychologically difficult job. A person hears dozens of "no's" and harsh rejections every day. For a business, this means a constant lack of stability. It often happens that after two or three months of investing in employee training – teaching them your product specifications, introducing competitors, training to overcome objections – they simply burn out and move to a calmer position elsewhere. The company returns to square one.

By investing in the POSKAI platform, this risk disappears completely. POSKAI does not quit due to stress. It does not have bad days and does not take sick leave. Most importantly – POSKAI AI never forgets what it has learned. Once your company's knowledge base is configured, the system consistently, carefully, and professionally presents your product during every call, as if it were the employee's best day ever.

How does POSKAI open up foreign markets without additional costs?

POSKAI AI communicates completely naturally and without an accent in German, Polish, English, French, and other languages, allowing sales to be conducted across Europe without hiring local specialists.

Imagine a transport, logistics, or manufacturing company in regional Lithuania that wants to expand into the German or Polish market. Finding a sales manager who speaks perfect German, understands the subtleties of B2B sales, and agrees to make cold calls is practically an impossible mission, and even if found, their salary could reach €5,000 "net" alone.

POSKAI solves this problem on the same day. Our platform can make calls to German companies in fluent, natural German, adapting to their cultural communication norms. You don't need to hire separate teams for each country – from €500/month you get a global sales force. This opens up entirely new, previously inaccessible markets for small and medium-sized businesses.

Does an AI sales assistant sound like a robot?

Unlike cheap, traditional text-to-speech systems, the POSKAI voice engine is built using real-time audio technology, ensuring human-like intonation and response without delays.

Many executives remain skeptical about voice technologies because they have encountered primitive robots in the past. Traditional systems work on a chain principle: they convert voice to text, then send the text for analysis, generate a response, and only then convert it back to voice. This creates a 3-5 second "dead" pause in the conversation, which immediately reveals that you are communicating with a machine.

The POSKAI platform is built from scratch to avoid this drawback. Our architecture guarantees a response time of up to 500 milliseconds. The assistant makes natural pauses, adapts to the caller's tone, breathes, and, most importantly, allows itself to be interrupted. If a client says "wait, how much will that cost?" in the middle of a sentence, POSKAI AI immediately falls silent and responds to the new question exactly as a professional salesperson would.

How does POSKAI ensure business data security and GDPR compliance?

The POSKAI platform ensures full compliance with GDPR requirements, as all sensitive client and company data is encrypted (end-to-end) and stored only on servers located in the European Union.

Business data security is a critical factor. Today's market is full of cheap technological wrappers that secretly transfer your client data and call transcripts to unclear servers in the US or completely lack protection against manipulations (prompt injection). Such solutions leave your company open to millions in fines and a damaged reputation.

POSKAI is built to the strictest European Union security standards. We do not create isolated, hard-to-maintain tools – we provide a centralized, continuously monitored, and internally controlled infrastructure. Every conversation is encrypted. Every company has a separate, secure access channel and an individual control panel, which prevents any data leaks or misuse of system instructions.

Is it worth firing salespeople and investing only in POSKAI?

No, the most effective model is symbiosis: the POSKAI platform, from €500 per month, takes over all the tedious routine of outbound cold calling, while your salespeople work only with "warm," already qualified clients.

People are essential for B2B business. They need to build relationships, shake hands, negotiate complex contract terms. But people should not waste time dialing hundreds of numbers to find one interested contact.

Let POSKAI do the hard work. The system will call 500 potential clients, filter out those who are not currently buying, and find those who need your services today. POSKAI will transfer detailed information directly to your sales manager's calendar. The result? Your employees' motivation grows because every conversation they have is with a real potential buyer, and your company's profits increase without additional and risky hiring costs.

Frequently Asked Questions

How much do POSKAI outbound calls cost?

Our solution starts from €500 per month. This price includes everything: access to the POSKAI platform, an advanced voice engine, telephony integration, and comprehensive analytics. Compared to the cost of a human (over €4,500 per month), a POSKAI investment often pays for itself within the first few days of a campaign.

How many calls can POSKAI make per day?

Unlike a human, who makes 50-80 calls per day, POSKAI can make 500 or more calls simultaneously. This means that your entire month's contact base can be efficiently processed in just a few hours, maintaining the highest conversation standard with every client.

How quickly can the POSKAI system be integrated into our business?

Most standard sales campaigns can be configured and launched within 24 hours. You just need to provide information about your product and a contact list, and our team will ensure that POSKAI AI is fully prepared to deliver real results the very next day.

Do clients understand they are communicating with AI?

We adhere to transparency standards and do not hide the nature of the technology, but POSKAI's voice and intonation are so natural that most clients appreciate the professional, fast, and specific service, forgetting that they are not speaking with a human. In business, speed and accuracy are most valued.

Stop wasting money on routine tasks

If you are still paying €4,500 per month for rejections and voicemails, it's time to switch to a new standard. POSKAI will change your outbound sales process forever.

Get a personalized offer

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