How Much You'll Save: AI ROI with EU Subsidies

TL;DR: AI calls in Lithuania start from €500/month with POSKAI (fixed price, no hidden fees). In comparison, an average Sales Development Representative (SDR), including taxes and tools, costs a company €2100–3500/month. Furthermore, by investing in the POSKAI platform, innovative Lithuanian companies can leverage EU support for digitalization, which can cover up to 50% of project costs, making the ROI even higher and faster.

Traditional Sales Model: Why Your Company Is Wasting Budget

In today's B2B sales world, especially in Lithuania, companies face an enormous challenge—how to effectively reach potential customers without burning out their team and wasting thousands of euros. Sales managers and company directors are constantly looking for ways to optimize processes, but the traditional "cold calling" and lead qualification model is fundamentally flawed.

Think about your team. How many hours do your highest-paid salespeople spend doing mechanical work? They dial numbers, listen to rings, hit voicemails, try to schedule convenient call times, and ask the same five qualifying questions. This is work your best employees shouldn't be doing. It not only burns your money but also crushes employee motivation. 200 calls a day, 70% of which are the same templated questions—this is the shortest path to burnout.

Artificial intelligence doesn't take away your salespeople's jobs. It takes over the part of the job they hate anyway. A POSKAI AI assistant allows your team to stop being a telephone switchboard and start doing what truly brings in money—closing deals and building relationships with already warmed-up, interested clients.

How Much Does a Human Employee (SDR) Really Cost?

Often, business owners, when evaluating costs, only see "bare" salary figures. However, the real cost of a Sales Development Representative (SDR), whose primary task is to make calls and find new clients, is significantly higher. Let's look at the true numbers in the Lithuanian market in 2026.

• Salary and Taxes: Even if you pay a modest €1200 "net" salary, this employee costs your company approximately €2100 with all social security and personal income taxes. If you hire an experienced specialist with a €2000 "net" salary, the total costs quickly exceed the €3500 mark per month.
• Workplace and Equipment: Every employee needs a computer, high-quality noise-canceling headphones, a desk, an ergonomic chair, and office space. This requires initial investment and ongoing depreciation costs.
• Software and Licenses: Your SDR cannot work empty-handed. They need a CRM license (e.g., Salesforce or HubSpot), specialized calling tools, database access (e.g., Apollo or local registries). This adds another €100–300 per month.
• Invisible Costs: People get sick. People go on vacation (at least 20 working days per year). People need training, an adaptation period (which often lasts 1-3 months until they start bringing real value), and motivational bonuses.
• Risk of Errors and Turnover: Employee turnover in SDR positions is one of the highest. When an employee leaves, you lose all the time and training invested in them. Moreover, there's always the possibility of human error—a forgotten follow-up call, incorrectly entered data into the CRM, a wrong price quoted.

Adding it all up, one average SDR costs your company no less than €2500–3500 every month. What do you get for this amount? At best—50–80 quality calls per day. And that's just in one language.

POSKAI AI ROI: Mathematics That Doesn't Lie

Now let's compare these numbers with the POSKAI solution. POSKAI is a fully managed business communication platform that handles both outbound and inbound calls in native Lithuanian (and 10+ other languages).

POSKAI pricing starts from €500/month. This is a fixed price that includes everything: the POSKAI AI assistant, voice synthesis, telephony, analytics, support, and your personal dashboard. No hidden fees, no "setup fees," or long-term commitments.

What do you get for €500/month?

• Unlimited Scalability: The POSKAI AI can make 500+ calls per day. The system can process hundreds of conversations simultaneously, making your campaign speed lightning-fast.
• Multilingualism: The POSKAI AI automatically detects the caller's language and switches in real-time. You can call Germany, Poland, or France, and your POSKAI AI assistant will speak impeccably in the local language. Where will you find an employee in Lithuania who, for €500/month, speaks 7 languages without an accent?
• No Holidays or Sick Leave: The POSKAI AI assistant works 24/7, without days off, without holidays. It never gets tired, never loses enthusiasm, and performs every call with the same professional intonation.
• Perfect CRM Population: After each conversation, POSKAI instantly generates a summary, evaluates the potential client's "warmth" (lead scoring), and automatically transfers all information to your CRM system. Nothing gets lost.

The math is simple: for 5-7 times less than the cost of maintaining one employee, you get a solution that does 10 times more work without any human errors. This means that POSKAI AI pays for itself within the first few days of use.

How EU Support for Digitalization Changes the ROI Equation

If €500/month already seems like a great investment, imagine that part of this amount can be covered by European Union funds. Lithuanian companies are constantly encouraged to modernize, invest in innovation, and increase their competitiveness in the international market.

During the 2024–2027 funding period, various EU support measures are available for business digitalization and artificial intelligence implementation (e.g., measures related to "Industry 4.0," "Digital Transformation"). Companies can receive funding for process automation, integration of new IT systems, and adaptation of AI tools.

What does this mean for your company?

• Subsidies can cover 30% to 50% (and sometimes more, depending on the region and company size) of all costs related to technology implementation and adaptation.
• By utilizing support, the real costs for your company for POSKAI AI assistant integration, adaptation to your specific business processes, and even part of license costs drastically decrease.
• POSKAI ROI goes from very good to simply phenomenal.

To receive EU support, you must meet certain criteria, but one of the most important requirements relates to data security and compliance with EU regulations. And this is where we get to why many foreign AI solutions are not suitable.

Security, GDPR Compliance, and the EU AI Act: Why POSKAI Is the Only Safe Choice

If you want to use AI and receive EU funding, your chosen technological solution MUST comply with strict European Union requirements, especially the General Data Protection Regulation (GDPR) and the new EU Artificial Intelligence Act.

Why are American platforms (such as Bland AI, Retell, Synthflow, or Vapi) a huge risk?

• Their servers are usually in the US. Your customer data, phone numbers, and call recordings travel outside the European Union. This is a direct GDPR violation by default, unless you have extremely complex legal agreements (which still don't protect against US CLOUD Act requirements).
• These platforms operate on a "single umbrella" model. All clients, their data, and infrastructure are thrown into one big pot (shared SaaS). If one of their 500 clients experiences a security breach, there's a real threat to your data as well.
• Their Terms of Service clearly state that they do not assume responsibility for GDPR compliance—all responsibility and potential fines (up to €20 million) fall on your shoulders.

POSKAI is different. We are a Lithuanian company developing solutions according to European standards:

• 100% EU Data Residency: None of your data ever leaves the European Union. We fully comply with GDPR requirements and act as your data processor under strict contracts.
• Per-Client Isolation: We do not use a shared SaaS model. Every POSKAI client receives isolated infrastructure, separate encryption, and separate POSKAI AI assistant configuration. An incident at one company CAN NEVER affect your data.
• Prompt Injection Protection: Our systems are designed to withstand attempts to trick the POSKAI AI. No one can provoke the assistant into revealing your business secrets or other customer information.
• EU AI Act Compliance: We ensure transparency (callers are always informed that they are speaking with a POSKAI AI assistant) and strict risk management.

Therefore, by investing in POSKAI, your project passes all EU support audits and compliance checks without any obstacles. Read more about our security standards in What mistakes to avoid when choosing an AI platform.

Why Minute-Based Pricing Is a Trap

Many AI tools on the market try to entice clients by advertising "pay only for what you use" and offering minute-based pricing (e.g., €0.15/min). At first glance, this sounds appealing, but in reality, it's a trap that drastically reduces your ROI.

Here's how it works:

1. You pay for the time the phone rings (beeping).
2. You pay for the assistant leaving a voicemail.
3. You pay hidden fees for language models, third-party telephony integrations, and server time.

Ultimately, to process a large volume of calls, so-called cheap minute-based platforms cost a company €1500–2000/month or more, and you have no control over expense forecasting.

The POSKAI model is per-call or a fixed monthly fee. You don't pay for silence. You don't pay for voicemail. With POSKAI, starting from €500/month, you know exactly what your monthly budget will be, regardless of whether you make 100 or 10,000 calls. No surprises at the end of the bill.

Comparison Table: What Pays Off Fastest?

Find more information about the differences in our detailed comparison with market competitors.

Real Scenarios: How POSKAI Pays Off in Practice

Theory is great, but let's look at real examples of how Lithuanian businesses increase their efficiency with POSKAI technology.

1. Logistics Company

A transport company coordinator spends 2-3 hours every morning calling drivers across Europe (in German, English, Polish) to check cargo status. This is inefficient and slow.

After implementing POSKAI, the POSKAI AI assistant calls all 50 drivers simultaneously in their native languages in 5 minutes. The collected information is automatically entered into the system. The coordinator receives a clean list and personally communicates only with drivers who have problems. Saved hours allow the coordinator to look for new profitable routes. ROI is achieved within the first week. Learn more about POSKAI's use in logistics.

2. B2B Service Sales

A company sells software to other companies. Their SDR makes 50 cold calls a day and books 2 meetings.

With the POSKAI AI, the system processes 1000 contacts from the database daily. The POSKAI AI assistant calls, briefly introduces the solution, and asks if it's relevant to the company. 90% say "no," and the POSKAI AI politely says goodbye (saving human emotions). 10% say "yes, tell me more," and the POSKAI AI automatically connects the call with a human salesperson or schedules a meeting in the calendar. Result: 20 hot meetings a day instead of 2. And no human experienced rejection.

3. Clinics and Appointment Confirmation

A large dental clinic has a separate administrator whose sole job is to call patients the day before to confirm appointments, aiming to prevent "no-shows."

The POSKAI AI assistant automatically integrates into the clinic's calendar. 24 hours before the appointment, the POSKAI AI calls the patient and reminds them about the visit in natural Lithuanian. If the patient wants to cancel, the POSKAI AI automatically frees up the slot in the system and immediately calls patients on the waiting list. The administrator is freed from mechanical work and can focus on clients present at the clinic.

Frequently Asked Questions

How quickly does the investment in POSKAI pay off?

For most B2B and B2C companies, ROI is achieved within the first month. Since POSKAI's price starts from €500/month, and one human employee costs from €2100/month, the financial benefit is immediately obvious. Your company also starts generating more qualified leads due to increased call volume.

Can we get EU funding when implementing POSKAI?

Yes. POSKAI's infrastructure fully complies with the strictest EU security (GDPR) and data localization requirements, so our system easily qualifies for EU digitalization support projects. We recommend consulting innovation agencies or consultants who can help prepare the application.

Does POSKAI really sound like a real person?

Yes. POSKAI uses our self-developed voice engine, optimized specifically for the Lithuanian language, which ensures natural intonation, correct grammar, and a reaction time (latency) of up to 500 milliseconds. It is not an automated text reader—it's a natural dialogue. We are not a translated American platform; we are built for Lithuania. Learn more about AI calls in the Lithuanian language.

Do I need to have my own IT team to implement POSKAI?

No. POSKAI is a fully managed service. Our team handles all technical nuances, integrations with your CRM, and script optimization. You don't need to hire programmers or understand complex technical architecture.