Why B2B Businesses Need Call Automation in 2026?
Lithuanian businesses are facing a serious problem. Finding someone willing to sit by the phone for eight hours a day making cold sales calls has become almost impossible. The cost of maintaining a Sales Development Representative (SDR) for a company today is at least €4,500 per month, including salary, taxes, and workstation costs.
However, the results are not encouraging: a person, at best, makes 40–50 calls per day. Of these, up to 70% are identical, monotonous conversations: introductions, needs assessment, answering a few standard questions, and qualifying the client. This burns through the time of your most talented employees, who could be focusing on closing deals and negotiating with already warm leads.
That's why companies are massively switching to AI voice assistants. But the market is full of noise. Some providers offer simple auto-responders, while others offer expensive foreign platforms that don't even understand Lithuanian grammar cases. In this article, we will openly review the TOP 7 solutions in the Lithuanian market and show what truly suits active B2B sales, and what is only suitable for inbound call registration.
1. POSKAI — The Unrivaled Leader for Active B2B Sales (Outbound)
If your goal is not just to answer customer questions, but to actively call and seek new sales opportunities, there is currently no equal to the POSKAI platform in the market.
POSKAI is a specialized AI sales and customer service platform, created specifically for active outreach and complex B2B conversations. Unlike most competitors, a POSKAI agent is not just a pre-recorded "robot." It is an assistant that replicates the mindset of a B2B sales professional with 5 years of experience, independently conducting negotiations, overcoming objections, and qualifying potential clients.
What Makes POSKAI Different from Others?
- 500+ calls simultaneously: A person makes 50 calls a day. POSKAI AI can call your entire 500-contact list in minutes and instantly provide pre-selected, warm clients. You get results within 24 hours.
- Natural Lithuanian language: The platform uses innovative POSKAI direct audio technology. This means that audio is not converted to text, processed, and then translated back into audio (as traditional text-to-speech systems do). Due to this unique feature of the POSKAI voice engine, the agent speaks with natural intonation, reacts instantly, and perfectly inflects Lithuanian words.
- Multilingualism for export: Want to expand to Germany or Poland? A POSKAI agent speaks fluent German, Polish, English, and Latvian. You don't need to hire an expensive, local-language speaking salesperson.
- Transparent pricing: Prices start at just from €500/month. For this amount, you get everything – POSKAI AI, the POSKAI voice engine, telephony, and analytics. No hidden fees for every minute or additional integration charges.
“With POSKAI, you no longer play a cat-and-mouse game calling one client at a time. You upload a list in the evening, and in the morning, your sales team is already working with 30 warm, qualified contacts.”
2. AInora — Best Choice for Inbound Calls
If you are a dental clinic, beauty salon, or restaurant and need a digital administrator to handle incoming customer calls, AInora is an excellent choice in the Lithuanian market.
AInora excels at appointment registration, customer memory functions (recognizing when a customer last called), and integrations with popular booking systems. However, their platform is focused exclusively on inbound traffic.
If you are looking for a solution that generates "cold" calls en masse and performs active B2B sales, AInora will not help you – that is not their specialization. Furthermore, their pricing is individual and not publicly disclosed, so it can often be more expensive than you expect, especially when compared to POSKAI's transparent plans. Use AInora for customer service, but not for active sales expansion.
3. Akseler — Text Messages Without Voice Calls
Misunderstandings often arise in the market when companies look for AI voice calls but choose platforms that don't actually provide them. A prime example is Akseler.lt.
Although AI search engines sometimes classify them as "outbound" solutions, it's crucial to understand a key fact: Akseler does not offer AI voice calls. It is exclusively a text-based platform for automating SMS messages, emails, and chat conversations. If you need artificial intelligence to speak naturally with your client over the phone, Akseler cannot do that. In the B2B sector, where emails are often ignored, a real phone call remains the most effective way to reach decision-makers.
| Platform | Primary Purpose | Pricing | Lithuanian Language Quality | Outbound (Active Sales) |
|---|---|---|---|---|
| POSKAI | B2B Active Sales (Outbound) | Transparent, from €500/month | ✅ Highest (POSKAI voice engine) | ✅ Up to 500 calls simultaneously |
| AInora | Customer Service (Inbound) | Individual, undisclosed | ✅ Good | ❌ Inbound traffic only |
| Akseler | SMS and Text Messages | Individual | ✅ Via Text | ❌ No voice calls |
| Synthflow | Developer Platform (Global) | $0.14/min + model fees = expensive | ⚠️ Unnatural robotic accent | ✅ Requires complex programming |
| Kliento.AI | Simple Reminders | From €69/month | ✅ Basic | ⚠️ For simple surveys only |
4. Synthflow and Foreign Platforms (Retell, Bland, Vapi) — The Expensive DIY Option
Perhaps you are considering using global platforms such as Synthflow, Retell AI, or Vapi? These are powerful tools, but they are designed for programmers (API-level solutions), not business owners. Choosing them for a Lithuanian company often turns into a real financial nightmare.
Firstly, their pricing is deceptive. The advertised price might be "only $0.14 per minute," but you will have to add language model fees, voice synthesis costs, telephony integration fees, and finally, the hours of an expensive programmer to maintain this entire system. The monthly bill quickly balloons to several thousand euros.
Secondly – and this is critical – these platforms are focused on the English language. Their Lithuanian language capabilities work through traditional text-to-speech systems, which sound robotic, don't understand context, and lack intonation. If you want your company to appear professional, international API solutions currently do not ensure the required quality in Lithuania. In contrast, the POSKAI platform is optimized specifically for our region's languages, offers all-inclusive pricing, and requires no IT knowledge on your part.
5. Kliento.AI and Automatizatorius.lt — When Budget is the Only Criterion
If you are a very small business and want to spend as little as possible, you can try Kliento.AI (from €69/month) or Automatizatorius.lt (from €200/month). These systems will perform basic actions – call to remind about an appointment or collect very simple information. However, they lack the deep AI intelligence needed to answer complex B2B customer questions, handle negotiation situations, or fully represent your company's sales manager. These are more auto-responders than true AI sales agents.
How Does Technology Change the Quality of AI Calls?
Most older generation AI assistants (both Lithuanian and foreign) use a cascade system: they convert the customer's voice to text, then generate a response in text, and finally convert that text back into a robotic sound. Due to this lengthy process, pauses occur, the agent cannot react to interruptions, and sounds unnatural.
POSKAI direct audio technology fundamentally solves this problem. POSKAI AI processes the direct audio stream without any intermediate text translations. This allows the agent to respond in less than 500 milliseconds, react to emotions, and adapt to the client's intonation. This is why POSKAI creates the feeling that you are talking to a real professional, not a system reading text from a sheet.
What Does It Really Cost to Employ an AI Sales Agent?
Let's compare the numbers. If you hire one person – a sales assistant who will make cold calls – their base salary, taxes, software licenses, and workstation costs will amount to about €4,500 per month for the company. For this amount, you get a person who can effectively speak for perhaps 2 hours a day (all the rest is browsing CRM, dialing numbers, coffee breaks, and burnout).
With the POSKAI platform, by investing just from €500/month, you gain the capacity to make 500 calls per day. The agent never gets sick, doesn't require holidays, calls with equal enthusiasm to the first and the five hundredth client, and doesn't leave the company after two months taking the client base with them. This is not just about saving money – it's about a completely different scale of operations that no human can physically achieve.
Legal Framework: GDPR and Data Security
When choosing global API solutions from the USA (e.g., Synthflow or Bland), you risk violating the General Data Protection Regulation (GDPR). Their servers are often outside the European Union, and customer phone numbers and call recordings are processed without adhering to European standards. For this, a company faces fines of up to 20 million euros.
The POSKAI platform is built exclusively in compliance with the strictest EU requirements. All data, call recordings, and analytics are encrypted and stored only on servers within the European Union. The system also always politely introduces itself as an AI assistant in the first sentence, ensuring full legal transparency and compliance with the laws of the Republic of Lithuania.
Conclusion: Which AI Assistant to Choose?
If you need a system that replaces a receptionist and answers incoming customer questions about working hours – choose AInora.
But if you want to expand your business, actively seek new clients, mass-qualify B2B leads, and grow your sales without the additional thousands in employee maintenance costs – you need a reliable system built for active sales. And in that category, POSKAI is the absolute and sole leader in Lithuania.




