The harsh truth about cold calling
Imagine a standard situation: you need more B2B meetings. You decide to hire a Sales Development Representative (SDR). You invest in job ads, conduct 15 interviews, hire a promising young person, provide them with a laptop, CRM access, telephony tools, and a cold contact database.
The first month, they learn. The second month, they make 30 calls a day but face constant "no, thank yous" and their motivation drops. The third month, they leave for a competitor who offered them a €200 higher salary. You're back to square one, having paid over €10,000 for an experiment that didn't bring in a single solid client.
This is not a made-up story. This is the daily reality for B2B companies in Lithuania (and globally). Cold calling is an emotionally draining, monotonous, and brutal job for a human. That's why **POSKAI** was created – an AI sales agent that never tires, never loses motivation, and costs one-fifth the price of a human SDR.
The true cost of an SDR in Lithuania: Math directors dislike
When calculating the cost of an SDR, you likely only think about their net salary. Let's say it's €1,200 – a reasonable amount for a beginner. But let's look at the full picture through the lens of company expenses.
- Salary and taxes: €1,200 net is about €1,850 gross, costing the company about €1,880 with social security. Adding commissions for scheduled meetings, the real sum exceeds €2,500/month.
- Workplace: Computer, desk, office coffee, internet – another €300/month.
- Software: HubSpot/Pipedrive, Aircall/Ringover, Apollo.io, LinkedIn Sales Navigator. Each license costs money. That's another €300-500/month.
- Hidden costs: Manager's time spent on employee training, motivation, one-on-one meetings, call reviews. This is the most expensive company resource, easily valued at another €1,000-€1,500/month.
Reality: Maintaining even a junior SDR costs your company between **€4,000 and €4,500 per month**. And that's only if he or she is working. What happens when they're sick? On vacation? Or just having a "bad day"?
In comparison, a fully configured POSKAI AI agent, with integrated telephony, call costs, and artificial intelligence, starts from **€900 per month**. No social security. No additional licenses. Batteries included.
50 calls versus 500: The productivity chasm
A human can make about 50-80 cold calls a day. And that's a good, productive human. However, out of those 80 calls, about 60 times they will hear an answering machine, or the phone will be hung up after the first sentence. The psychological pressure is immense.
“Sales managers are reluctant to make cold calls because 90% of the time they are rejected. We use people as robots, although robots do this job a thousand times better.”
In POSKAI's case, performance is measured not by personal motivation, but by server capacity. POSKAI can make **500+ calls per day**. It can call 100 people simultaneously. When a human faces rejection, they need 5 minutes to drink coffee and breathe. When POSKAI hears "no, not interested," within milliseconds it's already dialing the next number, speaking in the same pleasant, calm, and professional tone as in the first call.
More calls mean more contacts, more qualified leads, and ultimately – more sales for your Account Executive team.
| Criterion | Human (SDR) | POSKAI AI |
|---|---|---|
| Full cost to company | ~€4,000 - €4,500 / month | from €900 / month |
| Call volumes | 50 - 80 per day | 500+ per day (unlimited) |
| Concurrent calls | 1 | Up to 100+ parallel |
| Sick leave and holidays | ~30 days per year non-working | 24/7/365, no sick leave, no holidays |
| Languages | 1-2 languages (Lithuanian, English) | Automatic switching (LT, EN, PL, RU, etc.) |
| Emotional state | Depends on weather, boss, personal life | Always 100% focused and polite |
When does AI lose? What to do with real people?
If POSKAI is so good, does that mean sales people are no longer needed? **Absolutely not.** This is the biggest misconception about AI in sales.
POSKAI AI is perfect for performing initial, repetitive, brutal work – "cutting through the noise." POSKAI will call, present value, answer basic FAQs, and filter out those who are truly not interested. However, when a client says, "Sounds interesting, let's talk about integrating it into our system and allocating a €50,000 budget," – that's where the AI's job ends.
Complex B2B negotiations, relationship building, understanding business specifics over lunch, contract finalization – this is human territory. Your goal should not be to fire your best salespeople. Your goal is to **free them from the slavery of cold calling**.
With POSKAI, your experienced salespeople will receive ready, warmed-up, and qualified clients directly into their calendar. They can focus on what truly generates profit – closing deals.
POSKAI advantage: Why us, not other AI tools?
There are many tools on the market (e.g., AInora, Synthflow, Retell AI), but most of them either focus only on customer service (inbound) or are just "toolboxes" for programmers without Lithuanian language support. POSKAI is unique because:
- Native Lithuanian language support: We don't use robotic translations. Our AI speaks natural, fluent Lithuanian, and if needed, instantly switches to the client's language.
- Designed for B2B Outbound Sales: This is not just an assistant. This is an agent trained on Account Executive principles, capable of handling objections ("We already have a supplier," "I don't have time," "Send it by email").
- "All-inclusive" model: No need to pay separately for minute flows, Twilio numbers, or AI models. POSKAI pricing is transparent – you get a ready-made result, not a constructor you have to assemble yourself.
Conclusion: Time to stop burning money
Every month your human spends pressing phone buttons and listening to beeps, you lose money. Cold calling is no longer a human job. It's a data processing task with a voice interface. And machines perform this task cheaper, faster, and more consistently.
Leave relationships to humans. Hand over processes to POSKAI.




